The apparent plan of Google Inc. (GOOG) to produce a mobile phone under its own brand has unsettled the wireless industry, but the Web giant won’t find it easy to replicate the same success it’s achieved on the Internet.

Last weekend, the company issued Google-branded phones to some employees, fueling reports it will sell its own handset directly to consumers by early next year. Yet Google has been cryptic about its wireless strategy and its motives remain shrouded.

Until now, Google has focused on developing Android, its own mobile software platform for wireless phones, and licensing it for free to …

Read the full story on the WSJ

Company, Computing platform, Google, Mobile phone, Search Engines, Searching, Telecommunication, Wall Street Journal